In 2005, The Woolbright Group was engaged to consult on the university’s annual giving program. Seven years on, WG continues to provide strategic advice to raise visibility, increase leadership gifts, and add donors to the annual giving program. WG advises the annual giving and major gifts team around portfolio management, cultivation, and solicitation of prospects and donors. In addition, key volunteer organizations were established regionally, along with increased expansion and effectiveness of advisory councils in selected schools of the university. WG has also steered the marketing and stewardship programs, resulting in increased gift income.
Over seven years, the Fund for Catholic grew from $650,000 to over $1.1 million and increased leadership gifts by 25% in the first three years. Currently, the Fund consistently generates $1.2 million or more through growth and retention of leadership gifts and donors. With more effective donor education and stewardship, Catholic’s gift officers are more effective and efficient in managing their portfolio. There also is an increased retention of key staff members in this area over the past three to five years.
“Over the years I have worked with many different consultants and vendors while at Catholic and other institutions. Each brought a unique perspective and experience to the table. Cynthia brings both and more. What sets her apart is her investment of care not only for the end product but for each individual on the staff. She is more than a consultant but a true and trusted friend and professional. Someone you can contact with any question or an idea. What I find impressive and sets her above the others is her care continues well beyond the end of the contract.”
David McMullen, Assistant Vice President for Institutional Advancement – Operations, Catholic University of America
“Our annual giving program is still young, but we know that leadership gifts are the key to Annual Fund growth. Cynthia Woolbright helped us to focus our message and identify the right prospects. Our leadership gifts have grown 25% in number and 55% in total cash.”
Bob Sullivan, Former Vice President for University Development , Catholic University of America