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Communications

We hope you find these articles – on a wide variety of topics, from development to leadership, diversity to managing – helpful. Want to be notified when we post a new Perspective? Sign up for our email newsletter.

Are Your Communications Earning Their Keep? Consider a Communications Audit

As non-profit budgets continue to come under remarkable stress, investing in a communications audit is a smart way to ensure that every penny spent on communications is earning its keep. A communications audit will help ensure you're operating as efficiently and effectively as possible.

Building New Media Success On Tried and True Communications Fundamentals

This article was first published January 3, 2015. Thoughts from Sarah McMaster, Director of Marketing & New Media and Brett Moulton, Web & New Media Specialist, Mount Wachusett Community College about incorporating successful social medial strategies into your communications toolbox. Social media is no longer the buzz word du jour. It has successfully transitioned from the shiny new thing into a…

Mastering Social Media

Sarah McMaster, Mount Wachusett Community College, and Christopher Pierno, Catholic University of America weigh in on the newest developments in, and ways to use, social media. Interview Transcript Sarah McMaster: So, Chris, let's compare our notes. Which social media channels are you using at your institution, and how are you using the ones that you do choose to be on? Christopher Pierno: At…

Social Media Today and Tomorrow

Andrew A Gossen, Senior Director for Social Media Strategy, Alumni Affairs, Cornell University, and acknowledged expert in social media shares his perspective on how social media is changing the way we engage with our audiences.