Perspectives

Conversation with Tracy Barlok, Vice President for Advancement, College of the Holy Cross and Janis Martinson, Vice President of Institutional Advancement at Lesley University   Cynthia Woolbright: Today we want to talk about effective leadership in advancement, Tracy, how would you define that?  What makes an effective leader?   Tracy Barlok: I think an effective leader is synonymous with…

Kathleen Holtz (Northeastern) shares here experiences working alongside a very busy Advancement VP. Interview Transcript Cynthia Woolbright: Thank you very much, Kathleen, for agreeing to participate with us. What are some of the key components of your responsibilities? And have you noticed changes in recent years, and what might those be? Kathleen Holtz: Right. I consider the main points of my…

Laura Anderson tells us about “Hollins Rocks,”—the school’s first ever significant fundraising effort driven by social media. As Hollins University neared the close of our fiscal year in June 2013, we received a $100,000 gift. To reach our annual fund goal of $3.1 million and engage lapsed donors, we decided (with the donor’s consent) to use the $100,000 as a challenge for a 1:1 match…

This conversation explores the benefits and best practices for using wealth screening with  Thomas J. Minar, Ph.D. 
Vice President of Development and Alumni Relations 
American University; Devon Villa Gessert
Director, Research and Prospect Management
Office of Development and Alumni Relations,
American University Interview Transcript Cynthia Woolbright: So, what we want to talk about…

The benefits and best practices for using wealth screening with Thomas J. Minar, Ph.D. Vice President of Development and Alumni Relations, American University; Devon Villa Gessert Director, Research and Prospect Management Office of Development and Alumni Relations, American University. Interview Transcript Cynthia Woolbright: In our last conversation, we learned a lot, about the process of…

Eve Forbes is onto something. In eight years, she has transformed Trinity College’s 21 year-old Legacy Giving Program by embracing a new way of thinking about its donors.

Sarah McMaster, Mount Wachusett Community College, and Christopher Pierno, Catholic University of America weigh in on the newest developments in, and ways to use, social media. Interview Transcript Sarah McMaster: So, Chris, let's compare our notes. Which social media channels are you using at your institution, and how are you using the ones that you do choose to be on? Christopher Pierno: At…

A conversation with Brenda Ricard, Associate Vice President, Advancement Operations and Planning, Boston College; Christine Tempesta, Director, Strategic Initiatives, MIT Alumni Association, Massachusetts Institute of Technology Interview Transcript Cynthia Woolbright: Okay. today, we’re going to be talking about strategic planning in advancement John Bryson, author of a book on strategic…

As professional fundraisers, staying current with trends in giving is a prime responsibility. That said, the growing influence of women on philanthropy that began quietly some years ago has become one of today’s hottest topics. With women controlling an ever-greater proportion of private wealth, coupled with the fact that women will be the recipients of as much as 70% of the wealth transferred…

As professional fundraisers, staying current with trends in giving is a prime responsibility. That said, the growing influence of women on philanthropy that began quietly some years ago has become one of today’s hottest topics. With women controlling an ever-greater proportion of private wealth, coupled with the fact that women will be the recipients of as much as 70% of the wealth transferred…

Board Chair Scripps College Interview Excerpts WG: In your view, what are the ideal characteristics of an effective Board Chair, Board Advancement Chair and Chief Advancement Officer with regard to developing a strong, mutually respectful relationship with a president? This is such a great question because it really sets the foundation for any effective relationship. The first things that come to…

Mark Walsh, Chairman of the Board of Trustees; Stephen Dare, Vice President for College Relations, Union College, Schenectady, NY Excerpt from recorded interview with Mr. Walsh and Mr. Dare   WG: In your view, what are the ideal characteristics of an effective Board Chair, Board Advancement Chair and Chief Advancement Officer with regard to developing a strong, mutually respectful relationship…

Yale University relates how a strategic decision to stay the course during the economic downturn that began in 2008—right in the middle of a $3.5 billion fundraising campaign—proved to be a winner.

Andrew A Gossen, Senior Director for Social Media Strategy, Alumni Affairs, Cornell University, and acknowledged expert in social media shares his perspective on how social media is changing the way we engage with our audiences.

Executive Director, Talent Management, Office of University Development at University of Michigan Woolbright Group: Within our advancement programs today, what are the three most critical challenges that hiring managers are facing? What are the actions that our profession might take to adjust, change or transform these challenges into opportunities to hire and retain the best and brightest? The…

Cassie McVeety describes what she perceives as the major factors that are influencing the world of advancement today, including the new graduate-a young generation of graduates who have grown up with social media and technology.