Perspectives

Andrew A Gossen, Senior Director for Social Media Strategy, Alumni Affairs, Cornell University, and acknowledged expert in social media shares his perspective on how social media is changing the way we engage with our audiences.

Executive Director, Talent Management, Office of University Development at University of Michigan Woolbright Group: Within our advancement programs today, what are the three most critical challenges that hiring managers are facing? What are the actions that our profession might take to adjust, change or transform these challenges into opportunities to hire and retain the best and brightest? The…

Cassie McVeety describes what she perceives as the major factors that are influencing the world of advancement today, including the new graduate-a young generation of graduates who have grown up with social media and technology.

See what Jim Thompson shares with us about he anticipates will be the major trends over the next five to ten years and how he measures success in the field.

Q & A with Tim Cross, Senior Director of Advancement Services, Tufts University

An interview with Julianne Puckett, President, Class of 1991, Mount Holyoke College; Chuck Culp, Form Agent, Class of 2002, St. Paul's School; Angus Christie, Class Agent, Holderness School

Interview with David McMullen, Interim Senior Director of Development; Director of Donor Relations, Catholic University of America

Patricia Jackson, Vice President for Development, Brown University WG: From your perspective, what are the three major trends you see coming in the advancement field over the next five to ten years? PJ: First, the blurring distinction and increasingly permeable boundaries between the for-profit and non-profit worlds. There are new models: Google.org, for example. In addition, we are seeing more…

This interview presents two perspectives on the unique challenges faced by Advancement staff at schools where alumni are young and move on to pursue college degrees, leaving their alma mater behind.

Metrics make a positive difference in major gifts work Metrics are a blessing, or a curse, depending on your point of view. The most successful metrics programs are viewed as carrots that give honest credit for hard work, encourage the right behaviors, and get field officers out of the office as much as possible. In the last four years at Rochester Institute of Technology, we’ve built a set of…