1. Communications Strategies: Finding the Balance

    Interview with Amy Ferguson Executive Director of Annual Giving Boston College Ask an annual gift officer what has had the greatest impact on fundraising strategies in the past 20 years and the answer is likely to be “technology.” And the greatest challenge facing today’s fundraisers? Also “technology.” There seems to...
  2. Martha Krohn on Alumni Engagement

    Associate Vice President for Annual Giving, Alumni Relations and Engagement University of Rochester Martha Krohn has a philosophy about annual giving and alumni relations: they should be integrated. At many colleges and universities, these two areas are distinct with distinct goals, programming, staff and responsibilities. Not so at the University...
  3. Jim Husson on the Role of a VP for Advancement

    Senior Vice President for University Advancement Boston College When asked about what percentage of his time he allocates to three of the primary responsibilities of a VP for Advancement (delivering vision and leadership, supporting the work of president and board, and cultivating and stewarding donors) Jim laughingly replies he spends...
  4. Marlies Sullivan on Leadership Giving

    Executive Director Regional Advancement University of Rochester There was no hesitation in Marlies Sullivan’s answer when asked to name the key elements of an effective and sustainable leadership annual giving program. Marlies manages a team of major gift officers for Regional Advancement at the University of Rochester. Building a program...

The Woolbright Group’s services include counsel in strategic planning, board development, leadership and team building, capacity building, training in effective fundraising and solicitation skills, and more. For more information, please contact us.

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