1. Martha Krohn on Alumni Engagement

    Associate Vice President for Annual Giving, Alumni Relations and Engagement University of Rochester Martha Krohn has a philosophy about annual giving and alumni relations: they should be integrated. At many colleges and universities, these two areas are distinct with distinct goals, programming, staff and responsibilities. Not so at the University...
  2. Jim Husson on the Role of a VP for Advancement

    Senior Vice President for University Advancement Boston College When asked about what percentage of his time he allocates to three of the primary responsibilities of a VP for Advancement (delivering vision and leadership, supporting the work of president and board, and cultivating and stewarding donors) Jim laughingly replies he spends...
  3. Marlies Sullivan on Leadership Giving

    Executive Director Regional Advancement University of Rochester There was no hesitation in Marlies Sullivan’s answer when asked to name the key elements of an effective and sustainable leadership annual giving program. Marlies manages a team of major gift officers for Regional Advancement at the University of Rochester. Building a program...

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